[Planned] PeopleSoft HR/CS Production systems will be unavailable Sat 11/17 from 5pm to 9am Sun 11/18 for maintenance.


2013 marked the beginning of ASU’s Service Excellence Initiatives. Through assessments, we learned student service needs and wants were focused on quality of service and delivery, personalized communication standards improving relevancy and timeliness, and greater access to online resources. We researched tools and systems that could elevate these improvements at the enterprise level and decided to move forward with Salesforce.


Creating a connected campus that puts students at the core and supports all functional areas of the university requires constant communication and teamwork. At ASU, four key initiatives work together to deliver on our vision of building a comprehensive and connected experience for the constituents we serve.

Salesforce: Managing our Relationships

Salesforce enables ASU to combines process, people and technology to recruit and keep students. 

Salesforce is a customer relationship management (CRM) system, which doesn't simply store student data, but captures the relationship between students and the services offered at ASU.

Frequently Asked Questions

What is Salesforce?

Salesforce is the world's leading customer relationship management (CRM) software and enterprise cloud ecosystem. With Salesforce, ASU can build more meaningful and lasting relationships with our constituents, be they prospects, faculty and staff, parents, students, donors, corporations or alumni. Simply by logging in and starting to use the tool, we can better understand customer wants and needs, identify new opportunities to help and address any problems faster with an overview of every customer interaction.



To create a comprehensive and connected experience for the constituents we serve.


To build the software infrastructure needed by the university to meet its immediate and 2020 goals for recruiting, retaining and graduating students; engaging and increasing affinity for the institution among alumni; delivering educational programs and related services for immersion, online and executive education students; achieving our corporate and individual philanthropic targets; and achieving our research revenue growth objectives.

Project Connections

ASU: A Connected Campus

At ASU, there are no predefined lines between our recruitment, retention, relationship and service strategies; they are all interconnected. Our connected campus puts students at the core and supports all functional areas of the university — even back office systems that have been historically siloed.


Parking is extremely limited in the lot in front of Freezer's Ice House. We are reserving the spaces for staff traveling from other campuses. 

map of Freezers parking lot

For Tempe-based staff we strongly encourage the following alternatives:

15 Big Innovations: Overlapping Programs & Projects

Submitted by sbecke11 on July 23, 2018 - 11:53am

UTO is launching a project that will drive into action 15 Big Innovations at ASU to explicitly advance 5 programmatic focus areas: digital fluency, student success, smart campuses, cross-institution collaboration, and next-generation learning environmentsThe purpose of t

If you are submitting multiple programs/projects, thank you in advancing for filling out and submitting this form once per program/project.
Name of Your Program/Project
Name the person who is the primary contact for the existing program/project.
Name the person who is the secondary contact for the existing program/project.
If the program/project has a web presence, please list any relevant URLs here.
Please name the ASU unit where this program/project is taking place (e.g., UTO, Marketing Hub, etc.). If this program/project spans multiple units, please list the unit that leads or initiated it.
Main schools/colleges the existing project is tied to, or working in this space (if applicable).

Join the Innovation Collaboratory Initiative

Submitted by dnwilcox on July 23, 2018 - 8:12am

The ASU Innovation Collaboratory is an incubator for enabling and catalyzing Universal Learning.

Signing up for a workstream means you are involved in an advisory capacity for all related Big Innovations. Signing up for a Big Innovation means you are involved in a project development capacity within the related workstream.


Temporary placement page. Original setup has the navigation pointing directly to: https://asu.service-now.com/

However, per per google sheet, this is requested to have a new page with content.