As one of the six colleges comprising the Ira A. Fulton Schools of Engineering, ASU’s Polytechnic School is home to one of the most innovative engineering programs in the country and some of the most advanced learning laboratories available to students at any university. The 600-acre Polytechnic campus in Mesa is home to more than 3,300 students. Nearly 400 are graduate students who work directly with top researchers and industry practitioners, in learning environments that are tailored to each student’s individual research interests.
In the same way the Enterprise Marketing Hub advances the ASU brand across the university community, the Business and Finance communications group serves all areas of the Office of the Executive Vice President, Treasurer and Chief Financial Officer — from parking, facilities and ground maintenance to purchasing, mail services, police and emergency management.
As ASU’s premier college of the West campus, the New College of Interdisciplinary Arts and Sciences brings together the best of both a small-college experience — through close personal relationships — and a top-tier research university with cutting-edge faculty. The undergraduate and graduate degrees offered within the New College are designed to provide innovative coursework and hands-on experiences to prepare students for the social, economic, political and cultural challenges they will face in a rapidly expanding, diverse global marketplace.
ASU is committed to providing exemplary service to our students, their families, and the Arizona State University community to promote student success and pride in being a Sun Devil.
When students were asked where they want to see improvements, they identified their top priorities of service quality, communication, and online resources. While there are a number of initiatives working toward accomplishing this, Salesforce as the student relationship management system addresses all three of these areas of concern for students.
Every day, the ASU Alumni Association forges a stronger university community through signature events and programs that connect more than 400,000 alumni worldwide with shared memories and experiences at their alma mater.
Transferring to a new institution is a significant transition for a student that is often complicated by the added anxiety of whether existing academic credits will match with ASU’s course equivalencies. In an effort to better serve this student population, ASU’s Office of the University Provost established the department of Academic Transfer Credit Solutions to support transfer students in their academic transition. This department helps prospective transfer students better understand the articulation process so they may transition smoothly and achieve their academic goals.
As Project Connections continues to roll out Salesforce technology, its impact is audible across ASU.
To the left are success stories from university departments, schools, organizations, individuals and more — all of whom are leveraging Salesforce for their customers. Their achievements demonstrate our commitment to becoming a connected campus that puts exemplary service at the heart of everything we do. Read these stories and watch the video below to see how ASU is becoming a more connected campus!
The Salesforce Marketing Cloud is a comprehensive, integrated platform for digital communications. The system enables ASU to increase constituent engagement and affinity by providing the ability to gather information and deliver timely, relevant and effective messages. The Marketing Cloud has been selected as the university’s single digital communication platform and is intended to replace all other email and social media platforms that are used for mass communications.
Salesforce Marketing Cloud Modules
ASU has been using the Salesforce Marketing Cloud since November 2014. The implementation to date has been focused on replacing more than 13 siloed mass email systems that were in use by various units of the university.
Since bringing the email channel online in November 2014, we have achieved the following:
Why are we storing corporate relations data in Salesforce?
We are storing this data to give more visibility into what each department is doing so that we can work together to strengthen the relationships that all departments in ASU have and improve our individual and collective results.
Can I make my contacts in Salesforce private?