Mike Riley

I have worked in technology sales for over 20 years and have worked closely with Higher Education institutions for the past 9 years helping to improve campus efficiencies and student outcomes. I currently work for Salesforce.org where we help campuses break down data silos to understand their constituents (prospective students, alumni, fans and current students) and deliver better results across advising, marketing and alumni giving.

Topic: Salesforce, Machine Learning/AI and the student experience of the future

Today’s students are digital natives and expect an experience that rivals that of the major mobile apps from big brands. We also have more data than ever before to help personalize their engagement with the University. The key is engaging them at the right time with the right message. Learn more in this session about Machine Learning/AI and how it fits in the Salesforce toolset. Also learn how you can learn more about ways to skill up to be ready for AI!

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