Home / Connections / Initiatives


Creating a connected campus that puts students at the core and supports all functional areas of the university requires constant communication and teamwork. At ASU, four key initiatives work together to deliver on our vision of building a comprehensive and connected experience for the constituents we serve.

Service: Through the Salesforce Service Cloud, we are able to improve quality of service and delivery; design personalized communication standards improving relevancy and timeliness; and provide greater access to online resources. We achieve this through two primary components: the knowledge base and case management through the My ASU Service Center.

Corporate / Organizational Relations: Storing corporate relations data in Salesforce gives visibility into what each department is doing so that we can work together to strengthen the relationships that all departments in ASU have and improve our individual and collective results.

Marketing & Communications: The Salesforce Marketing Cloud enables ASU to increase constituent engagement and affinity by providing the ability to gather information and deliver timely, relevant and effective messages through a comprehensive, integrated platform for digital communications.