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At ASU, there are no predefined lines between our recruitment, retention, relationship and service strategies; they are all interconnected. Our connected campus puts students at the core and supports all functional areas of the university — even back office systems that have been historically siloed. By combining this data into one platform, we can easily access the information needed to comprehensively connect and serve all constituents, be they prospects, faculty and staff, parents, students, donors, corporations or alumni.
Through Project Connections, we are able to deliver on our commitment to provide exemplary service and effectively communicate with our constituents across multiple channels using cloud, mobile and social technologies. This 360-degree approach allows our constituents to engage with us on their platform of choice for an enhanced and extremely personalized experience.
Our Sun Devil lifecycle focuses on building relationships with students long before they are enrolled, and sustaining those relationships long after they are established alumni.